The company is currently fulfilling initial pre-sale orders and accelerating production to meet expected demand for in-store products to over 200 retail surf stores in California. Fibreglass inlays will also be available in-store and customers will be able to purchase the SAMS product for incorporation into new surf craft made by their selected manufacturer.
Following the immediate summer rollout in California, Shark Mitigation Systems will focus on the forthcoming spring in Australia, which is historically the peak period of shark incidents in the Oceania region.
In the coming weeks, Shark Mitigation Systems will also launch a global online store in which customers can directly purchase the Company’s products.
Shark Mitigation Systems General Manager, Simon O’Sullivan:
“We are very excited to be able to provide a direct-to-market option for our SAMS technology. With an estimated global market of more than 20 million surfers, 6 million body boarders and the expanding segment of nearly 3 million stand up paddlers, the opportunity for a low-cost application to potentially reduce the chance of a negative shark interaction is enormous.”
“We have received strong interest for the product from those areas that have seen an increase in shark activity, particularly California, Florida, Hawaii and Australia.”
“As well as getting SAMS products into stores in California, the Company has also commenced an integrated online marketing campaign to assist in driving global sales for the Company’s in-store and e-commerce strategy.”